Identification and analysis of moderator variables: Investigating the customer satisfaction-loyalty link

European Journal of Marketing

Volumn 42, Issue 9-10, 2008, Pages 977-1004

  Walsh, Gianfranco ^a   Evanschitzky, Heiner ^b   Wunderlich, Maren ^c  

^a University of Koblenz Landau ^*  (Germany)

^b Department of Prof Dr Dieter Ahlert   (Germany)

^c Premiere Fernsehen GmbH and Co KG   (Germany)

Author keywords

Customer loyalty; Customer satisfaction; Service levels

Indexed keywords

EID: 51749095282     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810891109     Document Type: Article

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