When satisfied consumers do not return: Variety seeking's effect on short- and long-term intentions

Psychology and Marketing

Volumn 29, Issue 1, 2012, Pages 15-24

  Sánchez García, Isabel ^a   Pieters, Rik ^b   Zeelenberg, Marcel ^b   Bigné, Enrique ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

^b TILBURG UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84868610908     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20431     Document Type: Article

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