Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?

Journal of Retailing

Volumn 92, Issue 4, 2016, Pages 426-444

  Mai, Robert ^a   Symmank, Claudia ^a,b   Seeberg Elverfeldt, Berenike ^a  

^a UNIVERSITY OF KIEL   (Germany)

^b DRESDEN UNIVERSITY OF TECHNOLOGY   (Germany)

Author keywords

Color; Experiment; Food decision making; Health consciousness; Packaging; Unhealthy = tasty intuition

Indexed keywords

EID: 84994432343     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2016.08.002     Document Type: Article

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