Consumer perceptions of product packaging

Journal of Consumer Marketing

Volumn 23, Issue 2, 2006, Pages 102-114

  Ampuero, Olga ^a   Vila, Natalia ^b  

^a UNIVERSITAT POLITÈCNICA DE VALÈNCIA   (Spain)

^b UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Consumer behaviour; Packaging; Perception; Presentation graphics; Product positioning

Indexed keywords

EID: 33645533653     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760610655032     Document Type: Article

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