The impact of product name on dieters' and nondieters' food evaluations and consumption

Journal of Consumer Research

Volumn 38, Issue 2, 2011, Pages 390-405

  Irmak, Caglar ^a   Vallen, Beth ^b   Robinson, Stefanie Rosen ^a  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b LOYOLA UNIVERSITY MARYLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79960422806     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/660044     Document Type: Article

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