Vice-virtue bundles

Management Science

Volumn 61, Issue 1, 2015, Pages 204-228

  Liu, Peggy J ^a   Haws, Kelly L ^b   Lamberton, Cait ^c   Campbell, Troy H ^a   Fitzsimons, Gavan J ^a  

^a DUKE UNIVERSITY   (United States)

^b VANDERBILT UNIVERSITY   (United States)

^c UNIVERSITY OF PITTSBURGH   (United States)

Author keywords

Balancing goals; Bundles; Consumer choice; Goal pursuit; Health; Self control; Taste; Vices; Virtues

Indexed keywords

HEALTH; MANAGEMENT SCIENCE;

BUNDLES; CONSUMER CHOICE; GOAL PURSUIT; TASTE; VICES; VIRTUES;

BEHAVIORAL RESEARCH;

EID: 84921029078     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.2014.2053     Document Type: Article

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