Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions

Journal of Retailing

Volumn 89, Issue 2, 2013, Pages 115-125

  Puccinelli, Nancy M ^a   Chandrashekaran, Rajesh ^b   Grewal, Dhruv ^c   Suri, Rajneesh ^d  

^a UNIVERSITY OF OXFORD   (United Kingdom)

^b FAIRLEIGH DICKINSON UNIVERSITY   (United States)

^c BABSON COLLEGE   (United States)

^d DREXEL UNIVERSITY   (United States)

Author keywords

Color; Consumer psychology; Gender effects; Pricing

Indexed keywords

EID: 84876713238     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2013.01.002     Document Type: Article

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