Manipulating basic taste perception to explore how product information affects experience

Journal of Consumer Psychology

Volumn 22, Issue 1, 2012, Pages 55-66

  Litt, Ab ^a   Shiv, Baba ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

Assimilation and contrast; Expectations and experience; Motivation; Sensory perception

Indexed keywords

EID: 84857795529     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2011.11.007     Document Type: Article

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