What can grocery basket data tell us about health consciousness?

International Journal of Research in Marketing

Volumn 25, Issue 4, 2008, Pages 301-309

  Prasad, Ashutosh ^a   Strijnev, Andrei ^a   Zhang, Qin ^a  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

Bayesian estimation; Choice models; Health conscious; Marketing

Indexed keywords

EID: 55949087148     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2008.05.001     Document Type: Article

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