A structural look at consumer innovativeness and self-congruence in new product purchases

Psychology and Marketing

Volumn 25, Issue 12, 2008, Pages 1111-1130

  Cowart, Kelly O ^a   Fox, Gavin L ^b   Wilson, Andrew E ^c  

^a FLORIDA STATE UNIVERSITY   (United States)

^b TEXAS TECH UNIVERSITY   (United States)

^c YORK UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 57049116109     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20256     Document Type: Article

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