Consumers' need for uniqueness: Scale development and validation

Journal of Consumer Research

Volumn 28, Issue 1, 2001, Pages 50-66

  Tian, Kelly Tepper ^a   Bearden, William O ^b   Hunter, Gary L ^c  

^a UNIVERSITY OF KENTUCKY   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

^c ILLINOIS STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035540365     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/321947     Document Type: Article

References (38)

1. Bearden, William O. and Richard G. Netemeyer (1999), Handbook of Marketing Scales, Thousand Oaks, CA: Sage.
2. _, Richard G. Netemeyer, and Jesse E. Teel (1989), "Measurement of Consumer Susceptibility to Interpersonal Influence," Journal of Consumer Research, 15 (March), 473-481.
3. Belk, Russell W. (1988), "Possessions and the Extended Self," Journal of Consumer Research, 15 (September), 139-168.
4. _, Melanie Wallendorf, and John F. Sherry, Jr. (1989), "The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey," Journal of Consumer Research, 16 (June), 1-38.
5. Bloch, Peter H. (1995), "Seeking the Ideal Form: Product Design and Consumer Response," Journal of Marketing, 59 (July), 16-29.
6. Campbell, Jennifer, Paul D. Trapnell, Steven J. Heine, Ilana M. Katz, Loraine F. Lavallee, and Darrin R. Lehman (1996), "Self-Concept Clarity: Measurement, Personality Correlates, and Cultural Boundaries," Journal of Personality and Social Psychology, 70 (January), 141-156.
7. Carver, Charles S. (1989), "How Should Multifaceted Personality Constructs Be Tested? Issues Illustrated by Self-Monitoring, Attributional Style, and Hardiness," Journal of Personality and Social Psychology, 56 (April), 577-585.
8. Chrenka, Rosalyn A. (1983), "Family Structure and Self-Definition: Effects of Birth Order and Sibling Gender on Sense of Uniqueness," unpublished dissertation, Department of Psychology, University of Michigan, Ann Arbor, MI 48109.
9. Crowne, Douglas P. and David Marlowe (1960), "A New Scale for Social Desirability Independent of Psychopathology," Journal of Consulting Psychology, 24 (4), 349-354.
10. Fisher, Robert J. and Linda L. Price (1992), "An Investigation into the Social Context of Early Adoption Behavior," Journal of Consumer Research, 19 (December), 477-486.
11. Frank, Thomas (1997), The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism, Chicago: University of Chicago Press.
12. Gross, Harriet Engel (1977), "Micro and Macro Level Implications for a Sociology of Virtue: The Case of Draft Protesters to the Vietnam War," Sociological Quarterly, 18 (Summer), 319-339.
13. Grubb, Edward L. and Harrison L. Grathwohl (1967), "Consumer Self-Concept, Symbolism, and Market Behavior: A Theoretical Approach," Journal of Marketing, 31 (October), 22-27.
14. Heckert, Druann Maria (1989), "The Relativity of Positive Deviance: The Case of the French Impressionists," Deviant Behavior, 10 (Spring), 131-144.
15. Holt, Douglas B. (1995), "How Consumers Consume: A Typology of Consumption Practices," Journal of Consumer Research, 22 (June), 1-16.
16. _ (1998), "Does Cultural Capital Structure American Consumption?" Journal of Consumer Research, 25 (June), 1-25.
17. Iacobucci, Dawn, Amy Ostrom, and Kent Grayson (1995), "Distinguishing Service Quality and Customer Satisfaction: The Voice of the Consumer," Journal of Consumer Psychology, 4 (3), 277-303.
18. Kilduff, Martin (1992), "The Friendship Network as a Decision Making Resource: Dispositional Moderators of Social Influences on Organizational Choice," Journal of Personality and Social Psychology, 62 (January), 168-180.
19. Kron, Joan (1983), Home-Psych: The Social Psychology of Home and Decoration, New York: Potter.
20. Lynn, Michael and Judy Harris (1997), "The Desire for Unique Consumer Products: A New Individual Differences Scale," Psychology and Marketing, 14 (September), 601-616.
21. Maslach, Christina, Joy Stapp, and Richard T. Santee (1985), "Individuation: Conceptual Analysis and Assessment," Journal of Personality and Social Psychology, 49 (September), 729-738.
22. McAlister, Leigh and Edgar Pessemier (1982), "Variety Seeking Behavior: An Interdisciplinary Review," Journal of Consumer Research, 9 (December), 311-322.
23. Mick, David Glenn (1996), "Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism," Journal of Consumer Research, 23 (September), 106-119.
24. Miller, Christopher M., Shelby H. McIntyre, and Murali K. Mantrala (1993), "Toward Formalizing Fashion Theory," Journal of Marketing Research, 30 (May), 142-157.
25. Nail, Paul R. (1986), "Toward an Integration of Some Models and Theories of Social Response," Psychological Bulletin, 100 (September), 190-206.
26. Nunnally, Jum C. (1978), Psychometric Theory, New York: McGraw-Hill.
27. Paulhus, Delroy L. (1993), "The Balanced Inventory of Desirable Responding: Reference Manual for BIDR Version 6," unpublished manuscript, Department of Psychology, University of British Columbia Vancouver, BC V6T 1Z2.
28. Satorra, Alvin and Peter M. Bentler (1988), "Scaling Corrections for Chi-Square Statistics in Covariance Structure Analysis," in American Statistical Association 1988 Proceedings of the Business and Economic Sections, Alexandria, VA: American Statistical Association, 308-313 .
29. Snyder, C. R. (1992), "Product Scarcity by Need for Uniqueness Interaction: A Consumer Catch-22 Carousel?" Basic and Applied Social Psychology, 13 (March), 9-24.
30. _ and Howard L. Fromkin (1977), "Abnormality as a Positive Characteristic: The Development and Validation of a Scale Measuring Need for Uniqueness," Journal of Abnormal Psychology, 86 (October), 518-527.
31. Steenkamp, Jan-Benedict E. and Hans Baumgartner (1992), "The Role of Optimum Stimulation Level in Exploratory Consumer Behavior," Journal of Consumer Research, 19 (December), 434-448.
32. Tepper, Kelly (1996), "Understanding Consumers Counterconformity Behavior: A Critical Appraisal of Trait Measures Employed in Nonconformity Research," in Enhancing Knowledge of Development in Marketing, ed. Anthony Benedetto et al., Chicago: American Marketing Association, 252-257.
33. _ (1997), "Categories, Contexts, and Conflicts of Consumers' Nonconformity Experiences," in Research in Consumer Behavior, ed. Russell W. Belk, Greenwich, CT: JAI, 209-245.
34. _ (1998), "Sex Differences in the Performance of Individuating Acts," Structural Equation Modeling: A Multidisciplinary Journal, 5 (2), 165-190.
35. _ and Rick H. Hoyle (1996), "The Latent Variable Models of Need for Uniqueness," Multivariate Behavioral Research, 31 (4), 467-494.
36. Thompson, Craig J. and Diana L. Haytko (1997), "Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings," Journal of Consumer Research, 24 (June), 15-42.
37. Triandis, Harry C. (1995), Individualism and Collectivism, San Francisco: Westview .
38. Ziller, Robert C. (1964), "Individuation and Socialization: A Theory of Assimilation in Large Organizations," Human Relations, 17 (4), 341-360.