The impact of advertising on patrons' emotional responses, perceived value, and behavioral intentions in the chain restaurant industry: The moderating role of advertising-induced arousal

International Journal of Hospitality Management

Volumn 30, Issue 3, 2011, Pages 689-700

  Hyun, Sunghyup Sean ^a   Kim, Wansoo ^b   Lee, Myong Jae ^c  

^a Pusan National University   (South Korea)

^b Dong A University   (South Korea)

^c CALIFORNIA STATE POLYTECHNIC UNIVERSITY   (United States)

Author keywords

Advertising; Behavioral intentions; Chain restaurant; Emotion; Perceived value

Indexed keywords

EID: 79955158244     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2010.10.008     Document Type: Article

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