Understanding community citizenship behavior in social networking sites: An extension of the social identification theory

Industrial Management and Data Systems

Volumn 115, Issue 9, 2015, Pages 1752-1772

  Hsu, Li Chun ^a   Chih, Wen Hai ^b   Liou, Dah Kwei ^c  

^a DA YEH UNIVERSITY   (Taiwan)

^b NATIONAL DONG HWA UNIVERSITY   (Taiwan)

^c CHIHLEE INSTITUTE OF TECHNOLOGY   (Taiwan)

Author keywords

Brand fan page; Brand passion; Community citizenship behaviour; Perceived community brand similarity; Social identity theory

Indexed keywords

BACKPROPAGATION; FRUITS; MARKETING; POLYCHLORINATED BIPHENYLS; PRODUCT DESIGN;

BRAND FAN PAGE; BRAND PASSION; COMMUNITY CITIZENSHIP BEHAVIOUR; PERCEIVED COMMUNITY-BRAND SIMILARITY; SOCIAL IDENTITY THEORIES;

SOCIAL NETWORKING (ONLINE);

EID: 84944931240     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/IMDS-05-2015-0211     Document Type: Article

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