The role of consumer-brand identification in building brand relationships

Journal of Business Research

Volumn 66, Issue 1, 2013, Pages 53-59

  Tuškej, Urška ^a   Golob, Urša ^b   Podnar, Klement ^b  

^a Brand Business School   (Slovenia)

^b UNIVERSITY OF LJUBLJANA   (Slovenia)

Author keywords

Brand; Commitment; Consumer; Identification; Value congruity; Word of mouth

Indexed keywords

EID: 84870545239     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.07.022     Document Type: Article

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