Does Size Matter? An Examination of Small and Large Web-Based Brand Communities

Journal of Interactive Marketing

Volumn 24, Issue 1, 2010, Pages 14-21

  Scarpi, Daniele ^a  

^a UNIVERSITY OF BOLOGNA   (Italy)

Author keywords

Affect; Brand community; Loyalty; Size; Word of mouth

Indexed keywords

EID: 76449121007     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2009.10.002     Document Type: Article

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