Social versus psychological brand community: The role of psychological sense of brand community

Journal of Business Research

Volumn 61, Issue 4, 2008, Pages 284-291

  Carlson, Brad D ^a   Suter, Tracy A ^b   Brown, Tom J ^b  

^a TEXAS TECH UNIVERSITY   (United States)

^b OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Brand commitment; Brand community; Relationship marketing; Social identity

Indexed keywords

EID: 39649103178     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.06.022     Document Type: Article

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