Brand relationship, consumption values and branded app adoption

Industrial Management and Data Systems

Volumn 114, Issue 8, 2014, Pages 1131-1143

  Peng, Kuo Fang ^a   Chen, Yan ^b   Wen, Kuang Wei ^c  

^a NATIONAL CHIN YI UNIVERSITY OF TECHNOLOGY   (Taiwan)

^b AUBURN UNIVERSITY AT MONTGOMERY   (United States)

^c UNIVERSITY OF WISCONSIN LA CROSSE   (United States)

Author keywords

Banking; Brand relationship; Branded apps; Consumption value; Use intention

Indexed keywords

BANKING;

BRAND RELATIONSHIP; CONSUMPTION VALUES; INFLUENTIAL FACTORS; MOBILE APPS; NON-FUNCTIONAL; RESEARCH ADVANCES; RESEARCH MODELS; USE INTENTIONS;

SURVEYS;

EID: 84908428968     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/IMDS-05-2014-0132     Document Type: Article

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