Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay

Journal of Business Research

Volumn 65, Issue 10, 2012, Pages 1516-1522

  Li, Guoxin ^a   Li, Guofeng ^a   Kambele, Zephaniah ^a  

^a HARBIN INSTITUTE OF TECHNOLOGY   (China)

Author keywords

Fashion lifestyles; Luxury fashion brand; Mainland China; Perceived brand value; Willingness to pay

Indexed keywords

EID: 84864924633     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.10.019     Document Type: Article

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