The role of social interactions in building internal corporate brands: Implications for sustainability

Journal of World Business

Volumn 48, Issue 3, 2013, Pages 297-310

  Vallaster, Christine ^a   Lindgreen, Adam ^b  

^a UNIVERSITY OF LIECHTENSTEIN   (Liechtenstein)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Brand commitment; Communication; Internal corporate brand building; Service management; Social interactions; Sustainability

Indexed keywords

EID: 84879837173     PISSN: 10909516     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jwb.2012.07.014     Document Type: Article

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