To be or not to be in social media: How brand loyalty is affected by social media?

International Journal of Information Management

Volumn 33, Issue 1, 2013, Pages 76-82

  Laroche, Michel ^a   Habibi, Mohammad Reza ^a   Richard, Marie Odile ^a  

^a John Molson School of Business   (Canada)

Author keywords

Brand community; Brand loyalty; Brand trust; Customer centric model; Social media

Indexed keywords

CONSUMER BEHAVIOR; SALES; SOCIAL NETWORKING (ONLINE); SURVEYS;

BRAND COMMUNITY; BRAND LOYALTY; BRAND TRUST; CUSTOMER-CENTRIC; SOCIAL MEDIA;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84870409435     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijinfomgt.2012.07.003     Document Type: Article

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