Developing affective brand commitment through social media

Journal of Electronic Commerce Research

Volumn 14, Issue 3, 2013, Pages 201-214

  Turri, Anna M ^a   Smith, Karen H ^a   Kemp, Elyria ^a  

^a TEXAS STATE UNIVERSITY   (United States)

Author keywords

Affective commitment; Brand relationships; Emotion; Social media

Indexed keywords

EID: 84884293831     PISSN: 19389027     EISSN: 15266133     Source Type: Journal    
DOI: None     Document Type: Article

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