Brand relationships through brand reputation and brand tribalism

Journal of Business Research

Volumn 62, Issue 3, 2009, Pages 314-322

  Veloutsou, Cleopatra ^a   Moutinho, Luiz ^a  

^a UNIVERSITY OF GLASGOW   (United Kingdom)

Author keywords

Brand communities; Brand relationships; Brand reputation; Branding; Tribal brands

Indexed keywords

EID: 59249098665     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.05.010     Document Type: Article

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