The influence of brand trust and brand identification on brand evangelism

Journal of Product and Brand Management

Volumn 22, Issue 5, 2013, Pages 371-383

  Becerra, Enrique P ^a   Badrinarayanan, Vishag ^a  

^a TEXAS STATE UNIVERSITY   (United States)

Author keywords

Brand evangelism; Brand identification; Brand trust; Consumer brand relationships

Indexed keywords

EID: 84888986992     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/JPBM-09-2013-0394     Document Type: Article

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