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Volumn 141, Issue 5, 2015, Pages 1022-1048

Do sex and violence sell? A meta-analytic review of the effects of sexual and violent media and ad content on memory, attitudes, and buying intentions

Author keywords

Advertising; Brand; Meta analysis; Sexual media; Violent media

Indexed keywords

ADULT; AGGRESSION; AROUSAL; ASSOCIATION; ATTITUDE; BEHAVIOR; DIRECT-TO-CONSUMER ADVERTIZING; EMOTION; FEMALE; HUMAN; MALE; MASS MEDIUM; MEMORY; META ANALYSIS; PHYSIOLOGY; PSYCHOLOGY; SEXUALITY; VIOLENCE;

EID: 84939572855     PISSN: 00332909     EISSN: None     Source Type: Journal    
DOI: 10.1037/bul0000018     Document Type: Article
Times cited : (66)

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