Violence and sex as advertising strategies in television commercials

European Psychologist

Volumn 15, Issue 4, 2010, Pages 304-311

  Ferguson, Christopher J ^a   Cruz, Amanda M ^a   Martinez, Daniel ^a   Rueda, Stephanie M ^a   Ferguson, Diana E ^a  

^a TEXAS A AND M INTERNATIONAL UNIVERSITY   (United States)

Author keywords

Advertising; Consumer behavior; Marketing; Mass media; Television

Indexed keywords

EID: 78650496511     PISSN: 10169040     EISSN: None     Source Type: Journal    
DOI: 10.1027/1016-9040/a000016     Document Type: Article

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