The effect of French television sexual program content on the recall of sexual and nonsexual advertisements

Journal of Sex Research

Volumn 48, Issue 6, 2011, Pages 590-598

  Furnham, Adrian ^a   Mainaud, Laurence ^a  

^a UNIVERSITY COLLEGE LONDON   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; ARTICLE; FEMALE; FRANCE; HUMAN; MALE; MIDDLE AGED; PUBLICATION; QUESTIONNAIRE; TELEVISION;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; EROTICA; FEMALE; FRANCE; HUMANS; MALE; MIDDLE AGED; QUESTIONNAIRES; TELEVISION; YOUNG ADULT;

EID: 80052347401     PISSN: 00224499     EISSN: 15598519     Source Type: Journal    
DOI: 10.1080/00224499.2010.503947     Document Type: Article

References (36)

1. Alden, D. L., & Crowley, A. E. (1995). Sex guilt and receptivity to condom advertising. Journal of Applied Social Psychology, 25, 1446-1463.
2. Belch, M. A., Holgerson, B. E., Belch, G. E., & Koppman, J. (1981). Psychophysical and cognitive responses to sex in advertising. Advances in Consumer Research, 9, 424-427.
3. Bem, S. L. (1981). Bem Sex-Role Inventory: Professional manual. Palo Alto, CA: Consulting Psychologists Press.
4. Berkowitz, L. (1984). Some effects of thoughts on anti-social and prosocial influences of media effects: A cognitive-neoassociation analysis. Psychological Bulletin, 95, 410-427.
5. Borkow, D. K., Buckner, B., Jones, S. (Writers), & Halvorson, G. (Director). (2002). The one with the cooking class [Television series episode]. In K. Bright (Executive Producer), Friends. New York: Warner Bros.
6. Bushman, B. J. (1998). Effects of television violence on memory of commercial messages. Journal of Experimental Psychology: Applied, 4, 291-307. (Pubitemid 128637264)
7. Bushman, B. J. (2005). Violence and sex in television programs do not sell products in advertisements. Psychological Science, 16, 702-708. (Pubitemid 41355510)
8. Bushman, B. J. (2007). That was a great commercial, but what were they selling? Effects of televised violence and sex on memory for violent and sexual adverts. Journal of Applied Social Psychology, 37, 1784-1796.
9. Bushman, B. J., & Bonacci, A. M. (2002). Violence and sex impair memory for television adverts. Journal of Applied Psychology, 87, 557-564. (Pubitemid 36288931)
10. Chupack, C. (Writer), & King, M. P. (Director). (2003). Great sexpectations [Television series episode]. In M. P. King (Executive Producer), Sex and the City. New York: HBO.
11. Dahl, D., Sengupta, J., & Vohs, K. (2009). Sex in advertising. Journal of Consumer Research, 36, 215-231.
12. De Pelsmacker, P., Geuens, M., & Anckaert, P. (2002). Media context and advertising effectiveness: The role of context appreciation and context-ad similarity. Journal of Advertising, 31(2), 49-61.
13. Endres, W., & Hug, C. (2004). Publicité et sexe: Enjeux psychologiques, culturels et éthiques [Sex and advertising: Psychological, cultural, and ethical challenges]. Retrieved from http://mkg. unige.ch/Travaux%20PDF/mcei2004.pdf
14. Federico, S., & Levy, A. (1998). Sexe et publicité à la Française: La publicité au microscope [French-style advertising and sex: Advertising under the microscope]. Communication et Langages, 117, 4-11.
15. Fontayne, P., Sarrazin, P., & Famose, J.-P. (2000). The Bem Sex-Role Inventory: Validation of a short version for French teenagers. European Review of Applied Psychology, 4, 405-416. (Pubitemid 33276787)
16. Fried, C., & Johanson, J. (2008). Sexual and violent media's inhibition of advertisement memory: Effect or artefact? Journal of Applied Social Psychology, 38, 1716-1735.
17. Furnham, A., Gunter, B., & Richardson, B. (2002). Effects of product- program congruity and viewer involvement on memory for televised advertisements. Journal of Applied Social Psychology, 1, 124-141.
18. Furnham, A., Gunter, B., & Walsh, D. (1998). Effects of programme context on memory of humorous television commercials. Applied Cognitive Psychology, 12, 555-567. (Pubitemid 128531465)
19. Furnham, A., & Hiranandani, M. (2009). Sexual attitudes and erotophobia and the recall of sexual content on television. Communications, 34, 73-86.
20. Furnham, A., & Price, M.-T. (2006). Memory for televised advertisements as a function of program context, viewer-involvement, and gender. Communications, 31, 155-172.
21. Geer, J. H., Judice, S., & Jackson, S. (1994). Reading times for erotic material: The pause to reflect. Journal of General Psychology, 121, 345-352.
22. Geer, J. H., & McGlone, M. S. (1990). Sex differences in memory for erotica. Cognition and Emotion, 4, 71-78.
23. Geer, J. H., & Melton, J. S. (1997). Sexual content-induced delay with double-entendre words. Archives of Sexual Behavior, 26, 295-316. (Pubitemid 27188133)
24. Godden, D. R., & Baddeley, A. D. (1975). Context-dependent memory in two natural environments: On land and underwater. British Journal of Psychology, 66, 325-331.
25. Gunter, B., Furnham, A., & Pappa, E. (2005). Effects of television violence on memory for violent and nonviolent advertising. Journal of Applied Social Psychology, 8, 1680-1697. (Pubitemid 41811522)
26. Kamins, M. A., Marks, L. J., & Skinner, D. (1991). Television commercial evaluation in the context of program induced mood: Congruency versus consistency effects. Journal of Advertising, 20, 1-14.
27. King, M. P. (Writer), & Algrant, D. (Director). (1999). Was it good for you? [Television series episode]. In M. P. King (Executive Producer), Sex and the City. New York: HBO.
28. Martin-Juchat, F. (2004). Sexe, genre et couple en publicité: Une tendance à la confusion [Sex, gender and couple in advertising: A tendency towards confusion]. Sexe et Communication, 20, 61-82.
29. McCarthy, V., Plummer, E., Bilsing, S. (Writers), & Weiss, B. (Director). (2001). The one where they all turn 30 [Television series episode]. In K. Bright (Executive Producer), Friends. New York: Warner Bros.
30. McClung, G., Park, W. C., & Sauer, W. J. (1985). Viewer processing of commercial messages: Context and involvement. Advances in Consumer Research, 12, 351-355.
31. Moorman, M., Neijens, P., & Smit, E. (2007). The effects of program involvement on commercial exposure and recall in a naturalistic setting. Journal of Advertising, 36, 1-137.
32. Norris, C., Colman, A., & Aleixo, P. (2003). Selective exposure to television programmes and advertising effectiveness. Applied Cognitive Psychology, 17, 593-606. (Pubitemid 39517270)
33. Parker, E., & Furnham, A. (2007). Does sex sell? The effect of sexual programme content on the recall of sexual and non-sexual advertisements. Applied Cognitive Psychology, 9, 1217-1228.
34. Poels, K., Dewitte, S., & Vyncke, P. (2005). Changing roles, changing preferences? The dual impact of gender identity on preferences for sex-specific advertising stimuli. Unpublished manuscript.
35. Schroeder, J. E. (2000). Edouard Manet, Calvin Klein and the strategic use of scandal. In S. Brown & A. Patterson A. (Ed.), Imagining marketing: Art, aesthetics and the avant-garde (pp. 36-51). London: Routledge.
36. Sengupta, J., & Dahl, D. (2008). Gender-related reactions to gratuitous sex appeals in advertising. Journal of Consumer Psychology, 18, 62-78.