How advergame content influences explicit and implicit brand attitudes: When violence spills over

Journal of Advertising

Volumn 42, Issue 2-3, 2013, Pages 155-169

  Waiguny, Martin K J ^a   Nelson, Michelle R ^b   Marko, Bernhard ^c  

^a AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^c UNIVERSITY OF KLAGENFURT   (Austria)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84877957938     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2013.774590     Document Type: Article

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