Television violence and memory for TV advertisements

Communications

Volumn 26, Issue 2, 2001, Pages 109-127

  Gunter, Barrie ^a   Tohala, Tala ^a   Furnham, Adrian ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 29144494313     PISSN: 03412059     EISSN: 16134087     Source Type: Journal    
DOI: 10.1515/comm.2001.26.2.109     Document Type: Article

References (42)

1. Anderson, C. A. (1997) Effects of violent movies and trait hostility on hostile feelings and aggressive thoughts. Aggressive Behavior, 23, 161-178
2. Axelrod, J. N. (1963) Induced moods and attitudes towards products. Journal of Advertising Research, 3(2), 19-24
3. Bello, D. C, Pitts, R. E. & Etzel, M. J. (1983) The communication effects of controversial sexual content in television programs and commercials. Journal of Advertising, 12(3), 32-42
4. Brkowitz, L. (1984) Some effects of thoughts on anti- and pro-social influences of media effects: A cognitive-neoassociation analysis. Psychological Bulletin, 95, 410-427
5. Berlyne, D. (1971) Aesthetics and Psychobiology. New York: Appleton-Century-Crofts
6. Bower, G. (1981) Mood and memory. American Psychologist, 36, 129-148
7. Burke, A., Heuer, F. & Reisberg, D. (1992) Remembering emotional events. Memory and Cognition, 20, 277-290
8. Bryant, J. & Comisky, P. W. (1978) The effect of positioning a message within differentially cognitively involving portions of a television segment on recall of the message. Human Communication Research, 5(1), 63-75
9. Bushman, B. J. (1985) Moderating role of trait aggressiveness in the effects of violent media on aggression. Journal of Personality and Social Psychology, 19, 950-960
10. Bushman, B. J. (1998) Effects of television violence on memory for commercial messages. Journal of Experimental Psychology: Applied, 4(4), 291-307
11. Bushman, B. J. & Geen, R. G. (1990) Role of cognitive-emotional mediators and individual differences in the effects of media violence on aggression. Journal of Personality and Social Psychology, 58, 156-163
12. Collins, A. & Loftus, E. (1975) A spreading-activation theory of semantic memory. Psychological Review, 82, 407-128
13. Furnham, A. & Gunter, B. (1985) Sex, presentation mode and memory for violent and non-violent news. Journal of Educational Television, 11, 99-105
14. Furnham, A., Gunter, B. & Walsh, D. (1998) Effects of program context on memory of humorous television commercials. Applied Cognitive Psychology, 12, 555-567
15. Gardner, M. P., Mitchell, A. A. & Russo, J. E. (1978) Chronometric analysis: An introduction and an application to low involvement perception of advertisements. In H. K. Hunt (Ed.) Advances in Consumer Research, Vol V. Ann Arbor, MI: Association for Consumer Research, pp. 581-589
16. Goldberg, M. E. & Gorn, G. J. (1987) Happy and sad TV programs: How they affect reactions to commercials. Journal of Consumer Research, 14, 387-403
17. Gunter, B. & Furnham, A. (1986) Sex and personality differences in recall of violent and non-violent news from three presentation modalities. Personality and Individual Differences, 7, 829-837
18. Gunter, B., Furnham, A. & Frost, C. (1994) Recall by young people of television advertisements as a function of program type and audience evaluation. Psychological Reports, 75, 1107-1120
19. Gunter, B., Furnham, A. & Beeson, C. (1997) Recall of television advertisements as a function of program evaluation. Journal of Psychology, 13, 541-553
20. Gunter, B. & Harrison, J. (1998) Violence on Television: An Analysis of Amount, Nature, Location and Origin of Violence in British Programs. London: Routledge
21. Hamilton, J. T. (1998) Channeling Violence: Tlie Economic Market for Violent Television Programming. Princeton, NJ: Princeton University Press
22. Isen, A. M., Clark, M., Shalker, T. E. & Karp, L. (1978) Affect, accessibility of material in memory and behavior: A cognitive loop? Journal of Personality and Social Psychology, 36, 1-12
23. Johnson, H. (1992) Attention seekers. Media Week, 17 January, 14-15
24. Kamins, M. A., Marks, L. J. & Skinner, D. (1991) Television commercial evaluation in the context of program-induced mood: Congruity versus consistency effects. Journal of Advertising, 20(2), 1-14
25. Lloyd, D. W. & Clancy, K. J. (1991) CPMs versus CPMIs: Implications for media planning. Journal of Advertising Research, 31(4), 34-44
26. Mayer, J. D., McCormick, L. J. & Strong, S. E. (1995) Mood-congruent memory and natural moods: New evidence. Personality and Social Psychology Bulletin, 21, 736-746
27. Mundorf, N., Zillmann, D. & Drew, D. (1991). Effects of disturbing televised events on the acquisition of information from subsequently presented commercials. Journal of Advertising, 20(1), 46-53
28. Murry, J. P., Lastovicka, J. L. & Singh, S. N. (1992). Feeling and liking responses to television programs: An examination of two explanations for media-context effects. Journal of Consumer Research, 18, 441-451
29. National Television Violence Study 2 (1998). Center for Communication and Social Policy, University of California, Santa Barbara (Ed). Thousand Oaks, CA: Sage
30. Norris, C. E. & Colman, A. M. (1992) Context effects on recall and recognition of magazine advertisements. Journal of Advertising, 21(3), 37-46
31. Norris, C. E. & Colman, A. M. (1993) Context effects on memory for television advertisements. Social Behavior and Personality, 21(4), 279-296
32. Norris, C. E. & Colman A. M. (1994) Effects of entertainment and enjoyment of television programs on perception and memory of advertisements. Social Behavior and Personality, 22(4), 365-376
33. Park, C. W. & McLung, G. \V. (1986) The effect of TV program involvement on involvement with commercials. Advances in Consumer Research, 13, 544-548
34. Prasad, V. K. & Smith, L. J. (1994) Television commercials in violent programming: An experimental evaluation of their effects on children. Journal of the Academy of Marketing Sciences, 22(4), 340-351
35. Reyes, R. M., Thompson, W. C. & Bower, G. H. (1980) Judgmental biases resulting from differing availabilities of arguments. Journal of Personality and Social Psychology, 39, 2-12
36. Sanbonmatsu, D. M. & Fazio, R. H. (1991). Construct accessibility: Determinants, consequences and implications for the media. In J. Bryant and D. Zillman (Eds.), Responding to the Screen: Reception and Reaction Processes. Hillsdales, NJ: Lawrence Erlbaum Associates, pp. 45-62
37. Schumann, D. \V. (1986) Program impact on attitude toward TV commercials. In J. Seagert (Ed.), proceedings of the Division of Consumer Psychology (pp. 67-73). Washington, DC: American Psychological Association
38. Schumann, D. & Thorson, E. (1990) The influence of viewing context on commercial effectiveness: An intensity-affect response model. In J. H. Leigh & C. R. Martin (Eds.) Current Issues and Research in Advertising (Vol.12, pp. 1-24). Ann Arbor, MI: Division of Research, Graduate School of Business Administration, University of Michigan
39. Shen, F. & Prinsen, T. (1999) Audience responses to TV commercials embedded in violent programs. In M. S. Roberts (Ed.) The Proceedings of the 1999 Annual Conference of the American Academy of Advertising, pp. 100-106. University of Florida, Gainesville, Florida
40. Singh, S. N., Churchill, G. A. & Hitchon, J. C. (1987) The intensifying effects of exciting television programs on the reception of subsequent commercials. Unpublished working paper. Department of marketing, University of Kansas
41. Thorson, E. & Reeves, B. (1986) Effects of over-time measures of viewer liking and activity during programs and commercials on memory for commercials. In R. Lutz (Ed.) Advances in Consumer Research, Vol. 13, Provo, UT: Association for Consumer Research
42. Thorson, E., Reeves, B. & Schleuder, J. (1985) Message complexity and attention to television. Communication Research, 12, 427-454