A meta-analysis of gender roles in advertising

Journal of the Academy of Marketing Science

Volumn 38, Issue 4, 2010, Pages 418-440

  Eisend, Martin ^a  

^a EUROPEAN UNIVERSITY VIADRINA   (Germany)

Author keywords

Advertising; Gender roles; Meta analysis

Indexed keywords

EID: 77955091785     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-009-0181-x     Document Type: Article

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