That was a great commercial, but what were they selling? Effects of violence and sex on memory for products in television commercials

Journal of Applied Social Psychology

Volumn 37, Issue 8, 2007, Pages 1784-1796

  Bushman, Brad J ^a,b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b VU UNIVERSITY AMSTERDAM   (Netherlands)

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[No Author keywords available]

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EID: 34547491879     PISSN: 00219029     EISSN: 15591816     Source Type: Journal    
DOI: 10.1111/j.1559-1816.2007.00237.x     Document Type: Article

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