Beefcake and cheesecake: Insights for advertisers

Journal of Advertising

Volumn 27, Issue 2, 1998, Pages 33-51

  Jones, Marilyn Y ^a   Stanaland, Andrea J S ^b   Gelb, Betsy D ^b  

^a BOND UNIVERSITY   (Australia)

^b UNIVERSITY OF HOUSTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0347877393     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1998.10673551     Document Type: Article

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