Memory for sexual and nonsexual television commercials as a function of viewing context and viewer gender

Applied Cognitive Psychology

Volumn 27, Issue 5, 2013, Pages 584-592

  Leka, Jona ^a   Mcclelland, Alastair ^a   Furnham, Adrian ^a,b  

^a UNIVERSITY COLLEGE LONDON   (United Kingdom)

^b BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; FEMALE; HUMAN; HUMOR; INFORMATION PROCESSING; MALE; MEMORY; PRIORITY JOURNAL; RECALL; RECOGNITION; SEX DIFFERENCE; TELEVISION VIEWING;

EID: 84884723338     PISSN: 08884080     EISSN: 10990720     Source Type: Journal    
DOI: 10.1002/acp.2939     Document Type: Article

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