Mechanisms Underlying the Effects of Sexy and Humorous Content in Advertisements

Communication Monographs

Volumn 82, Issue 1, 2015, Pages 134-162

  Sparks, Johnny V ^a   Lang, Annie ^b  

^a CENTRAL MICHIGAN UNIVERSITY   (United States)

^b INDIANA UNIVERSITY   (United States)

Author keywords

Advertising; Humor; Limited capacity; Motivation; Processing; Sex

Indexed keywords

EID: 84921600607     PISSN: 03637751     EISSN: 14795787     Source Type: Journal    
DOI: 10.1080/03637751.2014.976236     Document Type: Article

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