Consumer responses toward sexual and nonsexual appeals: The Influence of Involvement, Need for Cognition (NFC), and Gender

Journal of Advertising

Volumn 37, Issue 2, 2008, Pages 57-70

  Putrevu, Sanjay ^a  

^a STATE UNIVERSITY OF NEW YORK   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 45749087639     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370205     Document Type: Article

References (37)

1. Alexander, M. Wayne, and Ben Judd, Jr. (1978), "Do Nudes in Ads Enhance Brand Recall?" Journal of Advertising Research, 18 (1), 47-50.
2. Cacioppo, John T., and Richard E. Petty (1982), "The Need for Cognition," Journal of Personality and Social Psychology, 42 (January), 116-131.
3. Chuan F. Kao (1984), "The Efficient Assessment of Need for Cognition," Journal of Personality Assessment, 48 (3), 306-307.
4. Celsi, Richard L., and Jerry C. Olson (1988), "The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, 15 (September), 210-224.
5. Chestnut, Robert W., Charles C. LaChance, and Amy Lubitz (1977), "The 'Decorative' Female Model: Sexual Stimuli and the Recognition of Advertisements," Journal of Advertising, 6 (4), 11-14.
6. Childers, Terry L., Susan E. Heckler, and Michael J. Houston (1986), "Memory for the Visual and Verbal Components of Print Advertisements," Psychology and Marketing, 3 (March/April), 137-150.
7. Dudley, Sid C. (1999), "Consumer Attitudes Toward Nudity in Advertising," Journal of Marketing Theory and Practice, 7 (Fall), 89-96.
8. Einstein, Gilles O., and R. Reed Hunt (1980), "Levels of Processing and Organization: Additive Effects of Individual-Item and Relational Processing," Journal of Experimental Psychology: Human Learning and Memory, 6 (September), 588-598.
9. Fetto, John (2001), "Where's the Lovin?" American Demographics, 23 (February), 10-11.
10. Frey, Kurt P., and Alice H. Eagly (1993), "Vividness Can Undermine the Persuasiveness of Messages," Journal of Personality and Social Psychology, 65 (July), 32-44.
11. Grier, J. Brown (1971), "Nonparametric Indexes for Sensitivity and Bias: Computing Formulas," Psychological Bulletin, 75 (June), 424-429.
12. Haugtvedt, Curt, Richard E. Petty, and John T. Cacioppo (1992), "Need for Cognition and Advertising: Understanding the Role of Personality Variables in Consumer Behavior," Journal of Consumer Psychology, 1 (3), 239-260.
13. Hunt, R. Reed, and Gilles O. Einstein (1981), "Relational and Item-Specific Information in Memory," Journal of Verbal Learning and Verbal Behavior, 20 (October), 497-514.
14. Jones, Marilyn Y., Andrea J. S. Stanaland, and Betsy D. Gelb (1998), "Beefcake and Cheesecake: Insights for Advertisers," Journal of Advertising, 27 (2), 33-51.
15. LaTour, Michael S., and Tony L. Henthorne (1993), "Female Nudity: Attitudes Toward the Ad and the Brand, and Implications for Advertising Strategy," Journal of Consumer Marketing, 10 (3), 25-32.
16. (1994), "Ethical Judgments of Sexual Appeals in Print Advertising," Journal of Advertising, 23 (3), 81-90.
17. Lin, Carolyn A. (1998), "Uses of Sex Appeals in Prime-Time Television Commercials," Sex Roles, 38 (5/6), 461-475.
18. Lord, Kenneth R., and Sanjay Putrevu (2006), "Exploring the Dimensionality of the Need for Cognition Scale," Psychology and Marketing, 23 (January), 11-34.
19. Maclnnis, Deborah J., Christine Moorman, and Bernard J. Jaworski (1991), "Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads," Journal of Marketing, 55 (October), 32-53.
20. Malhotra, Naresh K. (1982), "Information Load and Consumer Decision Making," Journal of Consumer Research, 8 (March), 419-430.
21. Meyers-Levy, Joan (1989), "Gender Differences in Information Processing: A Selectivity Interpretation," in Cognitive and Affective Responses to Advertising, Patricia Cafferata and Alice Tybout, eds., Lexington, MA: Lexington Books, 219-260.
22. Durairaj Maheswaran (1991), "Exploring Differences in Males' and Females' Processing Strategy," Journal of Consumer Research, 18 (June), 63-70.
23. Brian Sternthal (1991), "Gender Differences in the Use of Message Cues and Judgments," Journal of Marketing Research, 28 (February), 84-96.
24. Petty, Richard E., and John T. Cacioppo (1986), Communication and Persuasion: Central and Peripheral Routes to Attitude Change, New York: Springer-Verlag.
25. David Schumann (1983), "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, 10 (September), 135-144.
26. Pope, Nigel K. Ll., Kevin E. Voges, and Mark R. Brown (2004), "The Effect of Provocation in the Form of Mild Erotica on Attitude to the Ad and Corporate Image," Journal of Advertising, 33 (1), 69-82.
27. Putrevu, Sanjay (2004), "Communicating with the Sexes: Male and Female Responses to Print Advertisements," Journal of Advertising, 33 (3), 51-62.
28. Joni Tan, and Kenneth R. Lord (2004), "Consumer Responses to Complex Advertisements: The Moderating Role of Need for Cognition, Knowledge, and Gender," Journal of Current Issues and Research in Advertising, 26 (1), 9-24.
29. Reichert, Tom (2003), "The Prevalence of Sexual Imagery in Ads Targeted to Young Adults," Journal of Consumer Affairs, 37 (2), 403-412.
30. Courtney Carpenter (2004), "An Update on Sex in Magazine Advertising: 1983 to 2003," Journalism and Mass Communication Quarterly, 81 (4), 823-837.
31. Susan E. Heckler, and Sally Jackson (2001), "The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion," Journal of Advertising, 30 (1), 13-27.
32. Richmond, David, and Timothy P. Hartman (1982), "Sex Appeal in Advertising," Journal of Advertising Research, 22 (5), 53-61.
33. Rouner, Donna, Michael D. Slater, and Melanie Domenech-Rodriguez (2003), "Adolescent Evaluation of Gender Role and Sexual Imagery in Television Advertisements," Journal of Broadcasting and Electronic Media, 47 (3), 435-454.
34. Severn, Jessica, George E. Belch, and Michael A. Belch (1990), "The Effects of Sexual and Nonsexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness," Journal of Advertising, 19 (1), 14-22.
35. Singh, Surendra N., and Gilbert A. Churchill (1986), "Using the Theory of Signal Detection to Improve Ad Recognition Testing," Journal of Marketing Research, 23 (November), 327-336.
36. Tai, Susan H. C. (1999), "Advertising Ethics: The Use of Sexual Appeal in Chinese Advertising," Teaching Business Ethics, 3 (1), 87-100.
37. Zaichkowsky, Judith L. (1985), "Measuring the Involvement Construct," Journal of Consumer Research, 12 (December), 341-352.