Effects of violence and brand familiarity on responses to television commercials

International Journal of Advertising

Volumn 20, Issue 3, 2001, Pages 381-397

  Shen, Fuyuan ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67949084374     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2001.11104899     Document Type: Article

References (33)

1. Batra, R., & Stayman, D.M., (1990) ‘The role of mood in advertising effectiveness’, Journal of Consumer Research, 17, 203–214.
2. Berry, M., Gray, T., & Donnerstein, E., (1999) ‘Cutting film violence: effects on perceptions, enjoyment, and arousal’, The Journal of Social Psychology, 139(5), 567–582.
3. Broach, V.C., Jr, Page, T.J., & Wilson, R.D., (1995) Television programming and its influence on viewers' perception of commercials: the role of program arousal and pleasantness’, Journal of Advertising, 24(4), 45–54.
4. Bushman, B., (1998) ‘Effects of television violence on memory for commercial messages’, Journal of Experimental Psycholog): Applied, 4(4), 291–307.
5. Cacioppo, J.T., & Petty, R.E., (1985) ‘Central and peripheral routes to persuasion: the role of message repetition’, in L.F., Alwitt & A.A., Mitchell (Eds), Psychological Processes and Advertising Effects: Theory, Research and Application. Hillsdale, NJ: Lawrence Erlbaum Associates.
6. Colford, S.W., (1993) ‘Anti-violence hearing lashes TV advertisers’, Advertising Age, 27 August, 26.
7. Freedman, L., (1996) ‘Pillsbury re-evaluates ads on violent shows', Advertising Age, 15 January, 6.
8. Gardner, M.P., (1987) The effects of mood states on consumer information processing’, Research in Consumer Behavior, 2, 113–135.
9. Gerbner, G., Gross, L., & Signorielli, N., (1980) The “mainstreaming” of America: violence profile No. 11’, Journal of Communication, 30(3), 10–29.
10. Goldberg, M.E., & Gorn, G.J., (1987) ‘Happy and sad TV programs: how they affect reactions to commercials’, Journal of Consumer Research, 14, 387–403.
11. Gunter, B., & Stipp, H., (1992) ‘Attitudes about sex and violence on television in the United States and in Great Britain: a comparison of research findings’, Medienpsychologie: Zeitschrift fur Individual & Massenkommunikation, 4(1), 267–286.
12. Gunter, B., Furnham, A., & Beeson, C., (1997) ‘Recall of television advertisements as a function of program evaluation’, The Journal of Psychology, 131(5), 541–553.
13. Hitchon, J., & Thorson, E., (1995) ‘Effects of emotion and product involvement on the experience of repeated commercial viewing’, Journal of Broadcasting & Electronic Media, 39, 376–389.
14. Kennedy, J.R., (1977) ‘How program environment affects TV commercials’, Journal of Advertising Research, 11, 33–38.
15. Kent, R.J., & Allen, C.T., (1994) ‘Competitive interference effects in consumer memory for advertising: the role of brand familiarity’, Journal of Marketing, 58, 97–105.
16. Lang, A., & Friestad, M., (1993) ‘Emotion, hemispheric specialization, and visual and verbal memory for television messages’, Communication Research, 20(5), 647–670.
17. Maclnnis, D.J., Moorman, C., & Jaworski, B.J., (1991) ‘Enhancing and measuring consumers’ motivation, opportunity, and ability to process brand information from ads’, Journal of Marketing, 55(4), 32–53.
18. Mattes, J., & Cantor, J., (1982) ‘Enhancing responses to television advertisements via the transfer of residual arousal from prior programming’, Journal of Broadcasting, 26, 553–566.
19. Mundorf, N., Zillman, D., & Drew, D., (1991) ‘Effects of disturbing television events on the acquisition of information from subsequently presented commercials’, Journal of Advertising, 20(1), 46–53.
20. Murry, J.P., Lastovicka, J.L., & Singh, S.N., (1992) ‘Feeling and liking responses to television programs: an examination of two explanations for media-context effects’, Journal of Consumer Research, 18, 441–451.
21. National Television Violence Study (1998) National Television Violence Study, Vol. 3. Santa Barbara, CA: The Center for Communication and Social Policy, University of California, Santa Barbara.
22. Norris, C.E., & Colman, A.M., (1993) ‘Context effects on memory for television advertisements’, Social Behavior and Personality, 21(4), 279–296.
23. Pavelchak, M.A., Antil, J.A., & Munch, J.M., (1988) ‘The Super Bowl: an investigation into the relationship among program context, emotional experience, and ad recall’, Journal of Consumer Research, 15, 360–367.
24. Peter, J.P., & Olson, J.C., (1987) Consumer Behavior: Marketing Strategy Perspectives. Homewood, IL: Richard D. Irwin, Inc.
25. Prasad, V.K., & Smith, L.J., (1994) ‘Television commercials in violent programming: an experimental evaluation of their effects on children’, Journal of the Academy of Marketing Sciences, 22(4), 340–351.
26. Schumann, D.W., & Thorson, E., (1990) ‘The influence of viewing context on commercial effectiveness: a selection-processing model’, Current Issues and Research in Advertising, 12(1–2), 1–24.
27. Shen, F., & Prinsen, T., (1999) ‘Audience responses to TV commercials embedded in violent programs', in M.S., Roberts (Ed.), Proceedings of the 1999 Conference of the American Academy of Advertising (pp. 100–106).
28. Soldow, G.F., & Principe, V., (1981) ‘Response to commercials as a function of program context’, Journal of Advertising Research, 21(2), 59–65.
29. Thorson, E., & Reeves, B., (1985) ‘Effect of over-time measures of viewer liking and activity during programs and commercials on memory for commercials’, Advances in Consumer Research, 13, 549–553.
30. Weir, W., (1993) ‘Advertisers hold solution to problem of TV violence’, Advertising Age, 9 August, 14.
31. Zhao, X., (1997) ‘Clutter and serial order redefined and retested’, Journal of Advertising Research, 37, September/October, 57–73.
32. Zillman, D., (1971) ‘Excitation transfer in communication-mediated aggressive behavior’, Journal of Experimental Social Psychology, 7, 419–434.
33. Zillman, D., Hoyt, J.L., & Day, K.D., (1974) ‘Strength and duration of the effect of aggressive, violent and erotic communications on subsequent aggressive behavior’, Communication Research, 1, 286–306.