Get in the game: The effects of game-product congruity and product placement proximity on game players processing of brands embedded in advergames

Journal of Advertising

Volumn 42, Issue 2-3, 2013, Pages 113-130

  Peters, Sara ^a   Leshner, Glenn ^a  

^a UNIVERSITY OF MISSOURI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84877990001     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2013.774584     Document Type: Article

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