Generalizations about advertising effectiveness in markets

Journal of Advertising Research

Volumn 49, Issue 2, 2009, Pages

  Tellis, Gerard J ^a,b  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b UNIVERSITY OF CAMBRIDGE   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67651180975     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849909090357     Document Type: Article

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