Memory for televised advertisements as a function of program context, viewer-involvement, and gender

Communications

Volumn 31, Issue 2, 2006, Pages 155-172

  Furnham, Adrian ^a   Price, Marie Therese ^a  

^a NONE

Author keywords

Free and cued recall; Program content; TV advertisement; Viewer involvement

Indexed keywords

EID: 38149142770     PISSN: 03412059     EISSN: 16134087     Source Type: Journal    
DOI: 10.1515/COMMUN.2006.011     Document Type: Review

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