Male nudity in advertisements: A modified replication and extension of genderproduct effects

Journal of the Academy of Marketing Science

Volumn 24, Issue 3, 1996, Pages 257-262

  Simpson, Penny M ^a   Horton, Steve ^a   Brown, Gene ^b  

^a NORTHWESTERN STATE UNIVERSITY   (United States)

^b LOUISIANA TECH UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030559283     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070396243006     Document Type: Article

References (10)

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5. Belch, Michael A., B. E. Holgerson, G. E. Belch, and J. Koppman. 1981. "Psychophysiological and Cognitive Responses to Sex in Advertising." In Advances in Consumer Research, Vol. 9. Ed. Andrew Mitchell. Provo, UT: Association for Consumer Research, 424-427.
6. Boddewyn, Jean J. and Heidi Kunz. 1991. "Sex and Decency Issues in Advertising: General and International Dimensions." Business Horizons 34 (September/October): 13-20.
7. Hair, Joseph F., Jr., Rolph E. Anderson, Ronald L. Tatham, and William C. Black. 1992. Multivariate Data Analysis, Third Ed. New York: Macmillan.
8. Richmond, David and Timothy P. Hartman. 1982. "Sex Appeal in Advertising." Journal of Advertising Research 22 (October/November): 53-61.
9. Sciglimpaglia, Donald, M. A. Belch, and R. F. Cain, Jr. 1978. "Demographic and Cognitive Factors Influencing Viewers' Evaluations of 'Sexy' Advertisements." In Advances in Consumer Research, Vol. 6. Ed. William L. Wilke. Provo, UT: Association for Consumer Research, 62-65.
10. Severn, Jessica, George E. Belch, and Michael A. Belch. 1990. "The Effects of Sexual and Non-sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness." Journal of Advertising 19 (1): 14-22.