When items become victims: Brand memory in violent and nonviolent games

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 5309 LNCS, Issue , 2008, Pages 11-22

  Melzer, André ^a   Bushman, Brad J ^b,c   Hofmann, Ulrich G ^d  

^a UNIVERSITY OF LUXEMBOURG   (Luxembourg)

^b UNIVERSITY OF MICHIGAN   (United States)

^c UNIVERSITY OF AMSTERDAM   (Netherlands)

^d UNIVERSITY OF LÜBECK   (Germany)

Author keywords

Game violence; In game advertising; Media effects; Memory

Indexed keywords

DATA STORAGE EQUIPMENT; ENTERTAINMENT; MARKETING;

DRIVING SIMULATOR; GAME VIOLENCE; GAZE DIRECTION; IN-DEPTH ANALYSIS; INTERACTIVE GAMES; MEDIA EFFECTS; PILOT STUDIES; VISUAL ATTENTION;

BEHAVIORAL RESEARCH;

EID: 85099426628     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-540-89222-9_2     Document Type: Conference Paper

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