Consumer perception of taboo in ads

Journal of Business Research

Volumn 65, Issue 6, 2012, Pages 869-873

  Sabri, Ouidade ^a   Obermiller, Carl ^b  

^a UNIVERSITÉ PARIS 1 PANTHÉON SORBONNE   (France)

^b SEATTLE UNIVERSITY   (United States)

Author keywords

Advertising; Communication effects; Scale development; Taboo

Indexed keywords

EID: 84860366844     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.01.009     Document Type: Article

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