Institutions and axioms: an extension and update of service-dominant logic

Journal of the Academy of Marketing Science

Volumn 44, Issue 1, 2016, Pages 5-23

  Vargo, Stephen L ^a   Lusch, Robert F ^b  

^a UNIVERSITY OF HAWAII   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

Author keywords

Ecosystems; Institutions; S D logic; Service dominant logic; Theory

Indexed keywords

EID: 84937054179     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-015-0456-3     Document Type: Article

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