Towards a theory of marketing systems

European Journal of Marketing

Volumn 45, Issue 1, 2011, Pages 259-276

  Layton, Roger A ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Marketing systems; Marketing theory

Indexed keywords

EID: 79551485094     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111095694     Document Type: Article

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