Agent-based modeling in marketing: Guidelines for rigor

International Journal of Research in Marketing

Volumn 28, Issue 3, 2011, Pages 181-193

  Rand, William ^a   Rust, Roland T ^a  

^a UNIVERSITY OF MARYLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052565478     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2011.04.002     Document Type: Article

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