A preliminary test of Hunt's General Theory of Competition: Using artificial adaptive agents to study complex and ill-defined environments

Journal of Business Research

Volumn 58, Issue 9 SPEC. ISS., 2005, Pages 1155-1168

  Tay, Nicholas S P ^a,b   Lusch, Robert F ^c  

^a UNIVERSITY OF DAYTON   (United States)

^b UNIVERSITY OF SAN FRANCISCO   (United States)

^c UNIVERSITY OF ARIZONA   (United States)

Author keywords

Agent based model; Competition; Game theory; Genetic algorithms; Marketing strategy

Indexed keywords

EID: 12444337688     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2004.04.005     Document Type: Article

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