An institutional analysis of supply chain innovations in global marketing channels

Industrial Marketing Management

Volumn 33, Issue 1, 2004, Pages 57-64

  Bello, Daniel C ^a   Lohtia, Ritu ^a   Sangtani, Vinita ^a  

^a GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Global marketing channels; Innovation; Supply chain innovations

Indexed keywords

EID: 0344196682     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2003.08.011     Document Type: Article

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