The early schools of marketing thought

The SAGE Handbook of Marketing Theory

Volumn , Issue , 2009, Pages 27-41

  Shaw, Eric H ^a   Jones, D G Brian ^b   McClean, Paula A ^b  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

^b QUINNIPIAC UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

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EID: 84949774532     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781446222454.n2     Document Type: Chapter

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