A service lens on value creation: Marketing's role in achieving strategic advantage

California Management Review

Volumn 57, Issue 1, 2014, Pages 44-66

  Bettencourt, Lance A ^a   Lusch, Robert F ^b   Vargo, Stephen L ^c  

^a TEXAS CHRISTIAN UNIVERSITY   (United States)

^b UNIVERSITY OF ARIZONA   (United States)

^c UNIVERSITY OF HAWAII   (United States)

Author keywords

Corporate Strategy; Innovation; Management Philosophy; Marketing; Strategic Planning; Value Creation

Indexed keywords

EID: 84918533262     PISSN: 00081256     EISSN: 21628564     Source Type: Journal    
DOI: 10.1525/cmr.2014.57.1.44     Document Type: Article

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