Segmenting a market in the making: Industrial market segmentation as construction

Industrial Marketing Management

Volumn 39, Issue 5, 2010, Pages 784-792

  Harrison, Debbie ^a   Kjellberg, Hans ^b  

^a BI NORWEGIAN BUSINESS SCHOOL   (Norway)

^b STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

Author keywords

Interaction; Market segmentation; Market shaping; Markets; Networks

Indexed keywords

EID: 77954084644     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.05.016     Document Type: Article

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