Toward the Institutionalization of Macromarketing: Sustainable Enterprise, Sustainable Marketing, Sustainable Development, and the Sustainable Society

Journal of Macromarketing

Volumn 32, Issue 4, 2012, Pages 404-411

  Hunt, Shelby D ^a  

^a TEXAS TECH UNIVERSITY   (United States)

Author keywords

institutionalizing macromarketing; resource advantage theory; sustainable enterprise; sustainable society; teaching macromarketing

Indexed keywords

EID: 84870155239     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146712453331     Document Type: Article

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